The New Black Friday for Shoppers

The Friday that was once recognized as the start of the holiday shopping season has changed into months of advertised “good deals.”

Have you noticed the Black Friday ads already starting in early November? We all notice the holidays and shopping come earlier every year, but this year is confirmation of that. Black Friday has historically been identified as the day after Thanksgiving, officially launching the “start” of the holiday shopping season. But as everything continues to creep earlier, so has this eventful shopping day. Even more so this year, with the effects of the pandemic, many major retailers are starting their sales earlier than ever and ending them later.

Not only will this year’s Black Friday sales be extended, but they will be adapted as a result of the pandemic. Many of the deals that were reserved for in-store early bird shopping will be available online and these deals will continue throughout the month of November.  In fact, many retailers started advertising in October and will likely continue their promotions through the end of the year. Big chains such as Target, Home Depot, Lowe’s, Macy’s and many others will offer discounts online and in-stores starting in November and continuing well into late December.  All trying to get the most out of the holiday shopping season.

Small Business strive to compete

Small businesses strive to stay in the competition of this shopping frenzy. The large retailers make it difficult for the small business to compete in terms of pricing and selection of inventory. The large retailer offers flashy deals because they have big margins and are often willing to just break even to gain new customers that they know will continue making several purchases during the year. But small businesses continue to capture their customers with their unique offerings and customer service. They look at creative ways to capture the shoppers and know that discounting is not the only option to gain customers.  Small businesses look at other ideas such as bundling their products, so consumers get more value for their dollar. Other marketing ideas such as early bird giveaways or generating social media campaigns might entice customers.  

Online Technology to Enhance Sales

With the pandemic on everyone’s radar, most retailers are turning more to online sales rather than in-store deals. In addition, they are promoting curbside pickup and same-day delivery options. Many are offering shipping at no additional charge.  These solutions are available to all size businesses, but the larger retailers are more likely to offer these options. The small businesses need to make sure they have the systems in place that can handle the online sales with both secure transactions and good inventory tracking. Partnering with a good pay processing vendor is one of the easiest ways to accomplish this.

Partner forSuccess

Many small businesses don’t have the resources and infrastructure to build their own systems for emerging technology. To ensure that their processes for online sales are robust and secure, partnering with reliable vendors is an important decision. Affordable software can provide small businesses with the tools they need to accurately predict and plan for future sales.

MPG offers best in class technology. We provide you with the tools and software to best service and support your customers and we can help you grow your business successfully.

MPG helps small business level the playing field. Contact us today.

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